Emerson College Alumni Association Digital Engagement

  • Digital communications specialist for alumni relations department, combining duties of former Development Communications Manager and Director of Alumni Communications.
  • Plan social media campaigns, including sponsored content, on Facebook, Twitter, and Instagram accounts.
  • Engage community to leverage influencers of target demographic community and reviews to leverage influencers of target demographic.
  • Create events, registration, and emails to send out to alumni and donors.
  • Analyze campaign responsiveness, click-through rates, ROI and recommend best course of action for similar campaigns.
  • Positively engage with alumni connecting with the college.